Truecaller has announced plans to set up headquarters in Nairobi,Kenya and has appointed Zakaria Hersi as Director of Partnerships for Africa. In his position, Zakaria will be spearheading Truecaller’s expansion in the region and forging partnerships with various eco-system players. The Truecaller app allows people to see who is calling and filter out spam calls and SMSes and has more than 50 million users in Africa. The company also revealed that it has more than 6 million users in Kenya alone, where the user base has grown over 35 percent over the past year. The Truecaller app is identifying more than half a billion calls monthly, blocking and filtering out more than 4.4 million, including 14 million spam SMSes, 50 percent of these SMSes being reported as spam. “Over the years, Kenya has consistently been a top market for us, with some of our highest usage globally, which is why it made sense for us to set up headquarters in Nairobi. With this positive momentum of growth, we
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