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Bharti Airtel has unveiled New Logo & refreshed 1min Signature tune along with the announcement to launch 3G services.
India’s most leading telecom service supplier, Bharti Airtel has unveiled the new logo of the company on Thursday, 18th November. Along with the logo, the company has also declared to launch 3G services in the country before the end of 2010. The actor, Shah Rukh Khan is the brand ambassador of Airtel and he is called by Chairman Sunil Bharti Mittal over the company’s 3G network marking the first Airtel 3G calls.
Since Bharti Airtel inception has been done, it is at the front position of technology and has pioneered a number of modernizations in the telecom segment. The company is organized in the four tactical business units including Mobile, Enterprise, Digital TV and Telemedia. Services of the mobile business are provided in countries like India, Sri Lanka and Bangladesh. The Enterprise business supplies nationwide and worldwide long distance services to telcos and one by one telecom solutions to corporate customers. The Digital TV business provides D2H TV services all over India. Broadband, telephone and IPTV services are provided by the Telemedia business.
To change Airtel’s brand identity and to generate knowledge about the new logo among its consumers, Bharti will be expending above Rs. 300 Crores internationally. The new ‘global and youthful avatar’ in the form of logo will be unveiled throughout India, Africa, Sri Lanka, Bangladesh, and Seychelles.
According to the Mittal, the Chairman and Managing Director, Bharti Airtel, the new logo of Airtel is the symbol of inclusive, dynamic, youthful and international and it represents the journey of first Indian brand to go accurately worldwide. The integral fraction of the Airtel is red color and the new curved addition to the logo is a sign with the text Airtel written in white in the middle. This integral part reflects the energy and dynamism. In case, if Airtel only use the image and not the text at places, then it might be a little complex for people to for people to figure it out.
The world's fifth largest telco, Bharti Airtel has more than 150 million users in India and subscriber base of the company has traversed the 200 million mark in the domestic regions. In Africa, the company has 40 million users and the remaining are in Sri Lanka and Bangladesh. In India, the brand launch will take place following the launch in Africa, Sri Lanka and Bangladesh.
While unveiling the company's new brand logo, Bharti Airtel chairman and managing director Sunil Bharti Mittal said that "We are on track to launch 3G services by the end of this year...we need a good experience on day one."
The company has also rebranded itself with a new signature Airtel tune and it is composed by Oscar winner A R Rehman. With the new visual identity, the new tune is more youthful and vibrant in line and it will be cherished by listeners universally. The new logo and new service of the company is anticipated to be promoted by a new lot of advertisements and a variety of branding tricks.
“Today as we expand on the global stage, this new brand identity gives us the opportunity to present a single powerful and unified face to our customers, stakeholders and partners around the world,” said Bharti Airtel chairman and managing director Sunil Bharti Mittal on the occasion. He added that “It reinforces our promise to deliver innovative services and a superior brand experience to our 2000 crore customers across Asia and Africa.”
The company had obtained African operations of Kuwait's Zain Group in 15 countries at an endeavor value of $10.7 billion before this year. The brand launch in Africa will begin from 19th November, 2010 and will be finished by November 24, 2010. As per the company, it would be finished within a month in Bangladesh and Sri Lanka.
“Fifteen years ago Bharti Airtel started its journey in India with a promise of delivering world class and affordable services. Today, as we expand on the global stage, this new brand identity gives us the opportunity to present a single, powerful and unified face to our customers, stakeholders and partners around the world. It reinforces our promise to deliver innovative services and a superior brand experience to our 2000 crore customers across Asia and Africa,” said by the Chairman and Managing Director of Bharti Airtel, Sunil Bharti Mittal.
The introduction of this new logo also marks the 200 million customer milestone for Airtel. In October 2007, Airtel had more than 50 million customers and in May 2009, it had 100 million customers. Describing the journey of Airtel, Mittal mentioned that in just 18 months the company added the next 100 million customers.
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