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Colombo, June 10, 2011: Digital technology leader, Samsung Electronics today announced the launch of its new Smart televisions that seek to provide a smarter, more connected viewing experience. Available in the LED D series, Samsung Smart TVs allow viewers to easily search for movies, TV shows, browse the web, explore Samsung apps, chat with friends and find many other types of new interactive TV content.
Samsung Smart televisions now feature the convenience of Samsung’s Smart Hub—offering an easily accessible gateway to favorite music, games, movies, TV shows, pictures, and virtually any content online or on a network connected storage device. Key features of Smart Hub include: Your Video — which delivers recommendations based on a user’s viewing history; Search All — which makes it easier to search for desired content on your TV and other DLNA-certified connected media storage devices, networked PC and mobile devices, and Internet and video-on-demand services; Web Browser, which offers full web browsing right from your TV; Social TV — which makes it easier to chat with friends and family in real-time while watching the same TV content; and Samsung Apps — the world’s first HDTV-based applicationstore offering about 400 paid and free apps globally that help people connect to their various passions — whether in sports, entertainment, information, games or social networking, thanks to integration with social networks such as Facebook, Twitter and Google Talk.
Smarter, More Stylish Technology
Samsung has expanded the capabilities in its 2011 line of products and has included 3D and smart features in a broader range of LED TVs models, providing consumers with the ability to bring the smarter life into their homes, no matter what their price range.
To provide a minimalistic, more immersive viewing experience, Samsung’s LED-D series are virtually edgeless. Featuring a super narrow bezel, the TVs offer a larger screen size without increasing the overall size of the TV, and blend more harmoniously with their surroundings when turned off.
Outlining the 2011 strategy for the flat panel TV category, Mr. JungSoo Shin, President & CEO, Samsung South West Asia stated, “As a Company that was the first to launch LED TVs and 3D TVs, we are also taking the lead by introducing Smart televisions to consumers in Sri Lanka. We are looking at Samsung’s Smart TV becoming the uniting, dominant piece of technology in the home that connects, enables and entertains the entire family.”
Samsung has launched a range of 4 Smart television models in the screen sizes between 40” to 55” across Smart TV D Series with the price starting from Rs. 324,990 onwards.
Samsung Electronics today also announced the launch of its, new, advanced 2011 LCD television series. Available in the screen sizes 22”, 32” and 40”, the Samsung LCD TVs are clearly differentiated on account of their elegant Crystal design. Image enhancing features like Wide Colour Enhancer and Digital Noise Filter enable the Samsung LCD TV Series to deliver richly textured, naturalistic pictures that elevate the viewing experience. Additional features like Connect Share Movie, SRS Theatre Sound, and HDMI inputs complement the viewing experience. And with Samsung’s Anynet+ technology, one can create a home network of compatible devices. The Samsung LCD TVs are priced in the range between Rs. 30,990 - Rs 119,990/-.
“As a global leader in Flat Panel technology , we are committed to providing consumers in Sri Lanka with a richer , more intuitive and Smarter experience and the Samsung Smart televisions offer more content, more convenience and more excitement than an ordinary TV.” stated Mr. Shin. The Samsung Smart televisions will be sold in Sri Lanka through the Company’s channel partners - Singer Sri Lanka PLC ; Soft Logic & Singhagiri Pvt Ltd.
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